BOGOTA, COLOMBIA  –  MAY 15, 2023  –   IntouchCX has won Gold for Best Employee Engagement Strategy at the Customer Experience Interaction Awards on May 11 in Cartagena, Colombia.

The Best Employee Engagement Strategy award recognizes the success of recruitment, onboarding, learning and development, employee engagement, and health and well-being programs during the contact center’s first three and a half years of operation. 

“We’re honored to receive this award at such a prestigious event, recognizing our commitment to enhancing our employees’ experience to ensure a work environment where everyone feels respected, heard, and understood,” said Marcela Ramírez, VP of Latin America Campus Operations. 

IntouchCX began operations in Colombia in 2019 and currently employs over 2,500 people, 98 percent of whom work from home. The Colombia team built a conceptual engagement framework called Employee Experience With Scale & Soul that encompasses a World of Perks and Benefits that are constantly evolving to meet the needs of employees. 

“Engaging our employees, both on-site and virtually, is an essential component of our hybrid campus strategy. We have developed an employee experience strategy that has both scale and soul (grandeza y alma) to make sure everyone feels cared for and part of our company’s culture – even if they are working remotely,” said Camila Andrade, Colombia Campus Director. “We invest heavily in fostering Knowledgeable and Empowered People, and this award is a true reflection of that effort.”

Additional highlights include the development of a Stay Safe program that has since been adopted by other countries in the region and the formation of support groups to facilitate the employees’ engagement, development, and well-being. These initiatives have contributed to a low attrition rate, compared with other BPOs, and a high retention rate of employees. 

The Customer Experience Interaction Awards are organized by BPRO, Asociación Colombiana de Business Process Outsourcing, to recognize organizations that are industry leaders in delivering exceptional customer service in Colombia. 

About IntouchCX

IntouchCX is a global leader in customer experience management, digital engagement, and technology solutions. We immerse ourselves in your world with curiosity, creativity, and innovation to deliver exceptional results. For over 20 years, we have scaled with soul to become a disruptive industry leader by building trusted long-term relationships with our brand partners and empowering our people to drive positive change. To learn more about us, visit intouchcx.com.