WINNIPEG, MB  –  March 31, 2025   – IntouchCX, a global leader in customer experience, AI solutions, trust and safety, and back-office processing, has been recognized with the 2025 Artificial Intelligence Excellence Award for Proprietary AI Solution Sidd Spark by the Business Intelligence Group. This prestigious honor places IntouchCX among an exclusive group of outstanding organizations, products, and individuals who are driving innovation and redefining possibilities in AI.

This recognition underscores IntouchCX’s leadership in AI-driven customer service innovation and its commitment to revolutionizing the industry through cutting-edge technology. For over 20 years, IntouchCX has been using innovation and technology to differentiate themselves in the marketplace. Their sister company, Laivly, further solidified their investment in bringing AI and automation solutions to their client partners.

At the core of this award-winning achievement is Sidd Spark, Laivly’s proprietary multilingual artificial intelligence solution designed to optimize customer interactions, enhance operational efficiency, and empower support teams. Sidd Spark provides real-time predictions, best-case solution recommendations, and intelligent workflow automation to improve customer engagement and streamline processes.

“We are incredibly proud to receive the 2025 Artificial Intelligence Excellence Award,” said Mike Aristocrat, Laivly Group Product Manager. “With Sidd Spark, our goal was to bring emerging AI to deliver immediate, measurable value from day one while still giving brands the ability to deeply customize the experience in a way that generic, one-size-fits-all solutions simply can’t do. It’s not just a win for the brand or the customer; it’s a win for the agent, too. When the experience improves for all three, that’s when the real transformation happens.”

According to Business Intelligence Group, this year’s honorees represent the pinnacle of AI advancement, excelling in predictive analytics, generative AI, explainable AI, and beyond. Selected by a panel of industry experts, these winners exemplify the transformative power of artificial intelligence across diverse industries, from finance and healthcare to cybersecurity and autonomous systems.

“There’s a lot of ‘Fluffy AI’ flooding into the CX market today that sounds impressive but doesn’t actually solve real problems. We built Sidd Spark to break that pattern. It’s not about flashy features; it’s about delivering tangible value to impact the metrics that really matter to companies, ” said Jeff Fettes, Laivly CEO and Co-Founder of IntouchCX.

As the industry evolves, IntouchCX and Laivly remain at the forefront, continuously enhancing AI capabilities to drive business success.

For more information about IntouchCX and its AI-driven solutions, visit https://www.intouchcx.com/

For more information about Laivly, visit https://laivly.com/

About IntouchCX

IntouchCX is a global leader in customer experience management, digital engagement, and AI solutions. Founded in Canada, IntouchCX employs more than 35,000 people across 14 countries and 26 campuses. We immerse ourselves in your world with curiosity, creativity, and innovation to deliver exceptional results. For over 20 years, we have scaled with soul to become a disruptive industry leader by building trusted long-term relationships with our brand partners and empowering our people to drive positive change. To learn more about us, visit intouchcx.com.

About Laivly

Laivly is IntouchCX’s sister company dedicated to creating technology to enhance the human experience. We continue to focus on the impact our technology will have on the future—both in the customer service industry and our communities at large. We strive to be a leader in the ethical development and application of machine learning, artificial intelligence, and automation models. To learn more about us, visit https://laivly.com/

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Media Contact: 
Stephanie Suarez
Global Communications Director
IntouchCX
stephanie.suarez@intouchcx.com