AI and automation are reshaping the future of the CX industry, and IntouchCX is at the forefront. That’s why ahead of the Execs In The Know (EITK) Summit in Palm Springs, CA, we want to explore how AI is transforming our understanding of the CX lifecycle, how we can make the most out of its advancements, and give you a sneak peek into the fascinating insights our speakers have gained from years of experience in the field. 

How Can Your Brand Get the Most Out of AI?

Reducing the workload for human labor and maximizing productivity through AI-powered CX solutions is essential for optimizing a company’s efforts. 

Here’s how:

1. Automation of Repetitive Tasks:

Optimizing your employees’ efforts on higher-value activities is crucial for achieving excellence. Automating tasks like data entry, order processing, and customer information updates allows you to manage resources more efficiently and competitively. By 2023, chatbots across sectors like retail and banking are expected to save up to $11 billion annually, according to Juniper Research.

2. Chatbots and Virtual Assistants: 

Speed and precision are key elements to a positive CX journey. AI-powered chatbots handle routine queries, provide 24/7 support, and resolve issues in real time, offering personalized assistance that is always available to your clients. A recent report by McKinsey estimates automation could increase productivity by up to 30% and reduce errors by 70%. 

3. Personalization

AI analyzes customer data to offer tailored recommendations, delivering relevant content or solutions and improving the customer experience and maximizing loyalty and conversions. Recent research indicates that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. 

Blending CX Automation With Human Expertise to Drive Results

AI tools for CX transformation are just one aspect of delivering a seamless customer experience. Customers are drawn to interactions with a human touch and respond better to solutions that are not only consistent, precise, and swift but also address their more nuanced and complex needs. Blending AI-powered CX solutions with human expertise is essential and can be achieved through simple steps, such as establishing systems for continuous feedback. This allows AI to learn and improve over time, while human insights are crucial for fine-tuning and addressing nuances that AI might miss. Additionally, starting with pilot projects can help test how AI and human expertise can work together effectively.

Operationalizing to Win: Making the Case for More Effective Automation

Automated ticketing systems, AI-powered case summaries, and interactive training are some of the automated solutions that are being implemented in companies to ease and optimize the customer and agent journey. But how well are they being operationalized to drive measurable results? 

Join us at Execs In The Know on September 24th from 2:15 p.m. to 3:45 p.m. for IntouchCX’s 90-minute speaking session to find out. 

Discover more and check out the full agenda here.